describes the tendency to assert oneself in the face of others and to actively overcome resistance.

Individuals with high assertiveness tend to have a dominant demeanor and put their own needs above the needs of others in social situations.

For assertive people, success means removing obstacles. They want to achieve their goals against all odds - the greater the resistance, the greater the sense of achievement.

Unlike individuals who tend to be compliant, they are more competitive, do not avoid conflict, and are better at negotiating in their self-interest. They have a strong need for domi-nance and want to take on the role of "heroic leader" in the team.