describes the degree of emotion associated with the understanding of the role in relation to entrepreneurship and is significant for one's own identity.

Entrepreneurially passionate people are ready to devote themselves to their goals with full vigor, using all their strength. They want to put their know-how and experience into practice, they live and love what they do, which in turn acts as a true "energy booster" and enables them to achieve great things.

Passion is also contagious: for entrepreneurially passionate people, it is easy to inspire and spur on others (customers, partners, employees, ...) and thus promote the success of the company.