Describes the realization of intentions to act - the willingness to actually seize entrepreneurial opportunities.

While others simply take note of their environment, those who are ready to act see it as full of opportunities and possibilities (opportunity detection) and are ready to take immediate action if they see it as worthwhile.

The tendency to act proactively plays a central role in all personality-theoretical approaches to start-up activity. According to J.W. Atkinson, the strength of the action tendency results from the product of the strength of the motive to want to succeed, the probability of success and the incentive to succeed. Thus, the higher the motivation and the conviction that high goals can be achieved, the more willing a person will be to take the initiative.