describes the ability to perceive emotional states and needs.

Empathy is considered the fundamental principle of human interaction. Those who are able to empathize with the perception and experience of others recognize their needs - and can integrate this knowledge into the development of products and (customer) relationships.

Individual components according to Howard Gardner and Thomas Hatch:

• Transferring one's own mood regarding feasibility and enthusiasm to others (leadership)
• Negotiate solutions, mediate, prevent or resolve conflicts
• Make personal connections
• Perceive and understand feelings, motives and concerns of others (social analysis)

In the early days, entrepreneurial teams spend between 30 and 50 percent of their already long working hours on communication. The way in which "relationship capital" is created and maintained via personal exchange therefore has a significant influence on further progress. Internally, a high degree of empathy is reflected in a cooperative and appreciative corporate culture as well as the ability to win over and emotionally retain employees.