About vn

Vero Neubacher is co-owner and co-creator of BWS. (BWS.BRANDING, BWS.RESEARCH, BWS.INVEST), brand profiler, free spirit and perfectionist. Her area of expertise is scientific content analysis according to semantic aspects, and she is considered a coriphae when it comes to concretising and sharpening a brand. Vero is an understated mix of subtle idealist, creative mind and realistic strategist who creates clarity and gets to the heart of things with her differentiated perspective. "With my work as an author, I want to break down complex challenges, provide practical impulses and motivate people to enjoy and live out the creative freedom that comes with entrepreneurship."


CRITICISM AS AN INNOVATION ENGINE Why you should be especially happy about every nagger Listening to criticism is not necessarily one of the most pleasant things - especially when it comes to your own business, in which you invest all your energy and heart and soul every day. But even if critical

From |2021-04-01T08:07:55+02:0031March 2021|


IN 5 EFFECTIVE STEPS TO IRRELEVANCE Instructions for dismantling your brand Every brand has its history. It is characterised by the change of time, different personalities, low blows, rising again, touching and glamorous moments. If you follow the following recommendations, you will surely break your brand in the fastest possible way: 

From |2021-04-01T08:08:15+02:0025Mar 2021|


ALL WE NEED IS LOVE The power of emotion in branding Brands that embody a certain lifestyle or are associated with personal memories occupy a place in life that should not be underestimated. Almost all of us have one or the other brand that triggers genuine, deep emotions - which are

From |2021-04-01T08:09:41+02:0015Mar 2021|